Marketing Design
Freelance work for Heart+Mind Strategies and In-house projects from my position at Zephyr
Process
Video showing the process for creating the iLab informational animation. Some of the programs I used are:
Miro
Illustrator
After Effects
Premiere
Animation for Heart+Mind Strategies
Created an informational video to market their strategies in an easily digestible way.
Solo Production from ideation > illustration > editing > completion
Marketing Products for Zephyr
Working at Zephyr, a luxury home product company, I implemented my design in a corporate setting. Following strict brand guidelines while staying true to my Design identity, I incorporated unique perspectives and solutions. My design process improved by focusing on functionality and simplicity in accomplishing company goals.
Projects & Responsibilities
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Photoshop Images
Budgeting caused barriers in making full photoshoots, so one of my responsibilities was to photoshop our products into our current directory of photos. I also had to photoshop photos to be consumer and website ready.
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Create Product Marketing Materials
In the luxury furnishings industry, the products need to have a selling point from the outstanding prices. I had to create and edit product cards, spec sheets and furnishing descriptor marketing materials with the business strategies in mind.
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Edit Videos
My responsibility was to reformat and resize the videos to make them usable for different platforms using Adobe Premiere.
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Print with Vendors
Various marketing materials needed to be print ready at showrooms and selling floors. I used InDesign and Illustrator to create content and graphics that best represented the brand and the products
